Marketing has always been about connecting with your customers in the right place and at the right time. Today that means you have to meet them where they are already spending evermore-increasing time: on the internet.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we will focus on the most common types (PPC, SEO, Content Marketing, Social Media Marketing for example)
Nowadays, it’s an essential tool for customer generation in B2B.
