No matter what an organisation creates or produces, innovative or high end products, there is no success if it is not able to find clients and reach its target market.
Consequently, sales strategy and sales operations, a proper and efficient Go to Market, become the most critical element for any organisation. Defining an efficient process is key to achieving goals of growth and expansion. This process is key from the very first moment of the strategy definition to the very last step of signing a client into the customer base.
The Sales Process should be considered as an end to end process in which all phases are aligned to achieve the end goal: engaging a customer.